VENMO VIBE
PROBLEM
Digital payments are becoming more popular for all types of transactions. To stand out, Venmo must lean into its original purpose: small, casual transfers between friends.
INSIGHT
As money transforms from less private to more social, how you pay becomes a part of your personal brand.
AD: Lauren Trujillo, Christina Chen
IDEA
Show users who they really are with "Venmo Vibe," a customizable archetype based on their Venmo habits which can be added to their public profile.
In-App Experience
You can choose which one of your unlocked Venmo Vibes to display on your personal QR page in the Venmo app. The more you use the app the more archetype stickers you can collect and add to your profile.
Social Media
Venmo's Instagram will bring attention to the new Venmo Vibe feature and encourage you to share your own archetype using the Venmo Vibe filter on Instagram Stories.
Out of Home
Digital billboards ask you to type in your Venmo username to discover your Venmo Vibe. You can then choose to publicly display your profile photo and Venmo Vibe on the billboard until the next person interacts with it.
