Possibly alien. Definitely free.
PROBLEM
The streaming service market is oversaturated and viewers are tired of paying for so many subscriptions.
INSIGHT
When something is free, it feels too good to be true. People assume there’s a catch.
AD: Lauren Trujillo, Nick Alfonso, Annie Ye
CW: Marco Mosca
IDEA
Play into the idea of there being a catch and create an even more ridiculous alternative to the truth.
Out of this world streaming
A series of billboards document the extraterrestrial process of creating Tubi. Ideation, experimentation, and a giant purple laser beam brought the alien's greatest gift to Earth in the form of the perfect streaming service.
Making their mark
To announce the transmission of Tubi to Earth, the aliens are using their classic method of communication: crop circles. The Tubi logo and tagline will appear in fields nationwide and be covered on local news outlets.
