THE GREAT UNDISCOVERED
AD: Lauren Trujillo, Nick Alfonso
CW: Aidan Haas
PROBLEM
Many places have lost their authenticity. Over time, they have strayed from the genuine essence people desire.
INSIGHT
People want to live in a place in its prime, true to itself.
IDEA
The best opportunities are taken before anyone else sees them. Before they’re discovered.
DISCOVER OHIO VIDEO
MOUNTAINS BILLBOARD
Midtown Manhattan
WILDLIFE BILLBOARD
Dumbo, Brooklyn
SPACE BILLBOARD
NYC subway car
Experience:
The Ohio Exchange Rate
Ohio’s value is more than just its beautiful features and great opportunities. It’s the state’s way of life, the intangible experiences that make life richer in ways that are felt more significantly than just in your wallet. Exchange an experience in your city, and receive the same experience with more value in Ohio.
EXCHANGE RATE BOOTH
Times Square Manhattan
Collaboration:
Sex and the Cincy
NYC has changed and the girls are over it. Ohio's very own Sarah Jessica Parker will convince the squad to make Cincinnati, OH their new stomping grounds. Now streaming exlusively on Max.
SAT-CINCY POSTER
NYC subway station
