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WE HOLD IT TOGETHER.
Hot girls break down, but we don’t let it get in the way.
We’ll showcase relatable scenarios where things don’t go as planned—or even fall apart—and position SKIMS as the driving force that motivates girls to hold it together, glow up, and keep moving forward.
BREAKING DOWN BREAKDOWNS
INFLUENCER PARTNERSHIPS
BREAKING DOWN BREAKDOWNS
Hot girls break down, but we don’t let it get in the way.
We’ll showcase relatable scenarios where things don’t go as planned—or even fall apart—and position SKIMS as the driving force that motivates girls to hold it together, glow up, and keep moving forward.
COMFORT CONFESSIONALS
Bringing up what left you down bad is therapeutic.
SKIMS ambassadors will ask women questions related to mental health and how fashion influences theirs.
Using this popular social media interview style, SKIMS will connect with their audience on a deeper level and communicate how they can help women #holdittogether.
SAMPLE QUESTIONS
What’s your guilty pleasure snack when things are rough?
Who’s your self-appointed text message therapist?
How do you hold yourself together on your most chaotic days?
When was the last time you were going through it but had to look good regardless?
What fit puts you in a better mood and/or mindset?
In what ways do you think looking good helps you feel better?
INTERVIEWER
STEF DAG
Comedian & host of @ohhotandsingle
@stefdagz
IG: 4.9M followers
@stefdag
TikTok: 17.5M followers
GHOSTED GIFTS
Getting Ghosted is brutal. It takes a toll on your mental and sometimes physical health.
The best way to feel better is by looking better. Girls will submit their ghosted text receipts to the SKIMS IG where they can be cashed in as discounts for new products.
SKIMS will post the best text threads to their story.
