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THE EVERY COUGH DROP

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THE EVERY COUGH DROP

FACT

Weed is legal in 24 U.S. States. It’s no longer taboo to smoke it.

INSIGHT

Ricola provides relief for coughs. But who ever said it was only cold coughs?

AD: Lauren Trujillo

CW: Kayla Baken

IDEA

A campaign that embraces Ricola as relief for recreational coughs, too.

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TWIST BILLBOARD

New York City

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PUFF BILLBOARD

Denver, CO

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HAZE BILLBOARD

Los Angeles

Collaboration with

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Limited edition Ricola cough drops each packaged in an extra wrapper made of HOUSEPLANT bamboo rolling papers.

 

Dropping on 4/20

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RECREATIONAL BILLBOARD

New York City

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