MUSCLES & MOPS
PROBLEM
Everyone wants to be healthy, but people lack the time to care for both their bodies and their living space.
INSIGHT
Cleaning for two hours can burn up to 200 calories.
AD: Lauren Trujillo
CW: Vanshika Lakhani
IDEA
Reveal the secret to Mr. Clean's impressive physique: the equal parts cleaning equal parts cardio workout he swears by. Now available on DVD!
GYM SESSION BILLBOARD
The Bronx
NEXT STOP BILLBOARD
NYC subway car
MOP TO MUSCLES DIGITAL
Users go to Pinterest to find gym inspiration and interior design aesthetics. They'll find all the inspiration they need with MUSCLES & MOPS.
POINT OF SALE COLLABORATION
Gold's Gym
Mr. Clean will make a special 2D cameo at Gold’s Gym locations nationwide, motivating members to choose him as their personal trainer—and even add a few cleaning products to their workout routine.
"Want that snatched look or the big muscles?
I have got you.
Buy MUSCLES & MOPS.
And stare at me to learn more."
M&M :05s Spot
Spotify
