top of page
Mercedes-Benz-Logo-1933-720x405.png

F1 CANADIAN GRAND PRIX
AMG GT XX LAUNCH

AMG-Logo.png
12291398_2025-08_CONCEPT AMG GT XX_Nardó_Hero_Still_01_Exterior_Detail_3-4_Front_RGB_1-1 o

THE FUTURE, FULLY CHARGED

FACT

The Mercedes AMG.EA is the first all-electric sports car ever produced by Mercedes-Benz. 

INSIGHT

Motorsports fans believe EVs lack the technical abilities and aesthetic swag to overtake the popularity of traditional sports cars.

AD: Lauren Trujillo, Nicholas Alfonso

CW: Haley Whiting

IDEA

Hype up the all-electric future of motorsports by bringing the AMG GT XX concept vehicle to the Canadian Grand Prix.

BB_Mock copy.png

FULLY CHARGED 

Toronto, Canada

640x288-01-EN.jpg
640x288-01-FR.jpg

NEW ERA BILINGUAL BOARDS

Montreal, Canada

IMG_5675.PNG
IMG_5673.PNG
F1_Carousel_3Artboard-1.png
F1_Carousel_1Artboard-1.png
F1_Carousel_5Artboard-1.png

AROUND THE WORLD PANORAMIC

Mercedes-Benz Canada Instagram

MBC-F1-OOH-VerticalArtboard-5.png
Gemini_Generated_Image_gswl2lgswl2lgswl.png
MBC-F1-OOH-VerticalArtboard-4.png

DIGITAL BILLBOARDS

Toronto & Montreal, Canada

mockup copy.png

FULLY CHARGED

Montreal, Canada

bottom of page