BEFORE THE
GAME
Referees never get love from sports fans, but they work hard and are a crucial part of the game. Let’s shine a light on their hard work by letting them enjoy Athletic Brewing beers on their break.
TIMEOUT? GOOD CALL.
Security guards are shown “confiscating” Athletic Brewing beers from fans entering the stadium. They then drink the beers themselves.
RULES ARE RULES
BREW SQUAD
“Cheers Leaders” serve Athletic Brewing beers outside the stadium before the game.
DURING THE
GAME
CATCHING EVERY PLAY
Video shows footage of a game while commentators draw plays. It cuts to them in the booth drinking live on air. A few beers in, these announcers are still sharp, not missing a thing.
GET YOUR HEAD IN THE GAME
Video follows the mascot performing on the field, walking back to the locker room, and removing the head of the costume. The mascot then cracks open an Athletic beer, downs it, and puts the head back on.
AFTER THE
GAME
RECOVERY ZONE
A post showing athletes’ new favorite post-game recovery method: Athletic Brewing beer baths.
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Just like their favorite athletes, fans can visit spas in NOLA, Kansas City, and Philly after the game to take recovery beer baths.
HOPS FOR HEROES
After the game pop-up “beer gardens” will appear at NOLA, Kansas City, and Philly hospitals to provide some needed break time for the staff. Employees will be alerted in timesheet software.
